A CITY. TEN DIFFERENT PERSPECTIVES.

Beyond Soch

Ek rasta. Dus nazariye. Scroll through a warm, illustrated Ahmedabad—one place, one new perspective at a time.

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An illustrated journey through Ahmedabad
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ROOTED IN GUJARAT · VOCAL FOR LOCAL

Local roots.
Limitless stories.

Vocal for Local. Proud of our roots.

Behind every local shop, handmade product and homegrown idea is a story worth sharing. Our aim is to bring those stories into the spotlight.

Narendra Modi, Prime Minister of India
Narendra Modi · Public message on Vocal for Local
THE MESSAGE THAT INSPIRES OUR LOCAL FOCUS

Vocal for Local.

“Buy products which have been made locally”

Support local products and celebrate the people who make them. Beyond Soch carries this idea into our creative mission: helping local stories be seen and heard.

Choose local. Help local grow.
Read the original message · PM India · 8 November 2023 ↗

Photo: PM India official portrait.

BEYOND SOCH · CREATOR & INFLUENCER

Beyond Soch.
Local voices, louder.

Beyond Soch is a creator platform with a Vocal for Local mission. We want to connect audiences with local businesses, makers and experiences through creative storytelling. Rooted in Ahmedabad and inspired by Gujarati culture, our focus is on the people and ideas that make our community distinctive.

Follow @beyondsoch.official ↗Create with Beyond Soch →
Portrait of the founder of Beyond Soch
THE PEOPLE BEHIND BEYOND SOCH

Pranay Brahmbhatt

Founder · Beyond Soch

Local roots.
A bigger stage.

Beyond Soch brings together a creator’s perspective and a Vocal for Local mission: helping local businesses, artisans and homegrown ideas find a voice through storytelling.

The vision is simple—look beyond the product to the people, effort and culture behind it. From Ahmedabad’s neighbourhoods to emerging local brands, the aim is to create stories that invite audiences to discover, connect and support local.

StoriesCultureCommunity
Let’s tell your story →
Nilesh Chavda, co-founder of Beyond Soch
THE PEOPLE BEHIND BEYOND SOCH

Nilesh Chavda

Co-founder · Beyond Soch

One shared vision.
More local voices.

Nilesh Chavda is the co-founder of Beyond Soch. Together with founder Pranay Brahmbhatt, he shares the platform’s mission to bring local stories, culture and homegrown ideas to a wider audience.

At the heart of Beyond Soch is a simple belief: the people behind local businesses deserve to be seen and heard. Our storytelling invites audiences to discover their work and support local.

Local voicesCultureCommunity
Create with Beyond Soch →
OUR AIM · VOCAL FOR LOCAL

Small businesses.
Stories with heart.

Our roots. Our people. Our stories.

Local businesses

Bring attention to neighbourhood shops, homegrown brands and the people building them.

Craft & culture

Celebrate handmade work, local traditions and the skills that deserve to be recognised.

Creator-led stories

Create conversations around local ideas, experiences and everyday community life.

Share your local business story ↗
BEYOND SOCH · ON INSTAGRAM

Stories in motion.

Watch these reels from Beyond Soch. Discover more stories, ideas, places, products and food on our official Instagram profile.

Reels load directly from Instagram and need an internet connection. If a reel does not appear, use its Watch on Instagram link.

Explore the full profile ↗
FOR BRANDS & CREATIVE PARTNERS

Your local story.
Our creative lens.

Are you a local business, artisan or homegrown brand? Share your story and discuss a creator collaboration with Beyond Soch.

Reels & storytelling

Discuss a creator-led reel or a story built around your brief.

Places & experiences

Explore a visit, launch or experience through a fresh perspective.

Creative collaborations

Bring your campaign idea and discuss a format that fits.

DM for a collaboration ↗
THE BEYOND SOCH JOURNAL

Local stories.
Beyond the scroll.

Ahmedabad guides, cultural discoveries and ideas for supporting local—read the stories behind the journey.

Historic steel truss sections of Ellis Bridge spanning the Sabarmati in Ahmedabad
Ahmedabad Heritage · 24 October 2026

Ellis Bridge: Reading Ahmedabad’s East–West Urban Story

Use Ellis Bridge to understand Ahmedabad’s expansion across the Sabarmati, with a safe architecture-viewing and photography plan grounded in municipal heritage records.

Read the story →Photo: Glitterchirag · CC BY-SA 3.0 · Full credit in story
Ornately carved entrance within a traditional Ahmedabad pol streetscape
Living Heritage · 24 October 2026

Shantinathji ni Pol and Derasar: A Respectful Heritage Guide

Understand Shantinathji ni Pol as a living residential area and its Jain derasar as an active sacred site, with clear guidance on observation, consent and captions.

Read the story →Photo: Yash parmar123 · CC BY-SA 4.0 · Full credit in story
Sliced Gujarati patra rolls tempered with sesame seeds and served with green chillies
Gujarati Food · 24 October 2026

Patra: A Gujarati Snack Guide to Leaves, Layers and Texture

Learn how Gujarati patra is layered, steamed and sliced, what its accompaniments add and which allergy and takeaway questions to ask before ordering.

Read the story →Photo: Saurinjoshi · CC BY-SA 4.0 · Full credit in story
Handcrafted dark metal bell hanging against a blurred Kachchh landscape
Artisan Craft · 24 October 2026

Kachchh Metal Bells: A Buyer’s Guide to Sound, Form and Maker Credit

Explore Kachchh metal-bell craft through sound, shaping, finish and provenance questions, while giving makers clear credit in purchases and creator collaborations.

Read the story →Photo: Dheer443 · CC BY-SA 4.0 · Full credit in story
Beyond Soch brand graphic for Ahmedabad stories and local business promotion
Vocal for Local · 24 October 2026

Google Review Requests: A Policy-Safe Guide for Local Businesses

Create a Google review link or QR-code workflow that asks genuine customers for honest feedback without discounts, gifts, pressure or selective review manipulation.

Read the story →
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